Backcountry x Arc’teryx outfit customizer

Arc'teryx is a Canadian outdoor apparel and equipment company known for its high-performance products designed for mountaineering, climbing, skiing, and other outdoor activities. This Arc'teryx outerwear guide was created with marketing distribution funds and featured an outfit selector for their apparel line "Whiteline". The goal was to cross sell merchandise and provide an easy upsell to a consumer shopping for a new outerwear outfit. The demographic purchasing this product were professionals who demand the highest quality and performance from their gear.

Here you can see the model wearing the gear and on hover the product is linked out to their respective product detail pages to purchase. The artwork included product in use, product on model to show a more detailed fit and a complete layering system for the Whiteline Collection.

On hover the plus icons revealed the item information including size and price. On scroll the page horizontally tabbed through each look with the same layout per outfit. We saw this promotion increase engagement with featured skus in the collection as well as increased sales in cross merchandised products.